Kophill Marketing

Points to consider to maximise the benefit to you of your professional presence on the World Wide Web:

This is your organisation's 'shop-front' on the Internet - does it reflect who you are?

Have you covered details of your unique appeal and selling points - reasons for why people should come to you.

Have you given examples of products and services on offer including prices if relevant.

Have you included customer response forms, allowing prospective customers to contact you instantly, and directly from your site.

Is your choice of colours and styles conducive to ease-of-use?

Can people find your site through commonly used search facilities?

Have you included your www. site address/URL on your stationery, business cards, Yellow Pages entry and have you given it to any local authority of trade associations that might help direct visitors to your site?