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The Aylesbury Festival Choir was formerly known as the December Festival Choir - a long established choir based in Aylesbury, Buckinghamshire, with 80 - 90 members and an enthusiastic, professional conductor. Their programme includes a wide variety of choral music, from Mozart to Tippett, and a recently premiered new work written for the choir. Design Brief We approached AFC suggesting that, as a charity, we could offer them a very cost-effective way of serving their membership and extending their reach to new members through the medium of the Internet. They asked Kophill to take the lead in pursuing our suggestion to create a site for them, bearing in mind that their target audience were not typically familiar with the internet. About the site Given their concern that their target audience might not all be "Internet Savvy" we responded with a straightforward design, covering the whole range of their activities, and still including extra features such as being able to listen to excerpts of the choir's singing, and up-to-date reviews of the choir's singing from the local press. We hope to enhance this site later this year to give the AFC secretariat direct update facilities for regularly changing information, such as newsletters etc. Another Kophill initiative for this site was to promote the site to UK search engines to make the choir easy to find for people moving in to the Aylesbury Vale. In the first year, the site had over 1,500 visitors, and generated a significant number of new member queries, routed automatically to the membership secretary. |